ABSTRACT

This is the first critical, in-depth academic study of FC Barcelona (also known as Barça), one of the world’s great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution.

The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including in Latin America, the United States, Africa and East Asia.

This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport.

chapter |9 pages

Introduction

FC Barcelona, a Club Apart or Just Like All the Rest?

part I|83 pages

History and Political Culture

part II|62 pages

Media, Cultures and Identities

chapter 6|16 pages

Folklore, Narratives and Metanarratives

The Commodification of FC Barcelona's Storytelling

chapter 7|13 pages

FC Barcelona and Media Representations

Scottish Perspectives

chapter 8|13 pages

A Historical Perspective on Fan Cultures at FC Barcelona

Spectators, Supporters and Hooligans

chapter 9|18 pages

FC Barcelona and Digital Communication in the Twenty-First Century

Strategy, Values and Entertainment in a Brave New World

part III|47 pages

Brands and Commodities

chapter 10|15 pages

Studying FC Barcelona as a Corporate Body

How to Become a Global Entertainment Multinational in the Post-Covid Era

part IV|66 pages

FC Barcelona and Its International Markets

chapter 13|15 pages

Lionel Messi as a Global Icon

The Player as Personal Brand in the History of FC Barcelona

chapter 15|18 pages

FC Barcelona in the United States

A Situational Assemblage

chapter 16|15 pages

FC Barcelona and Africa

The Blind Spot of Corporate Communication

chapter |8 pages

Conclusion

A Catalan Club or a Global Superpower?