ABSTRACT

Specifically designed for use in a range of undergraduate and graduate courses, while reaching specialists and general readers, this second edition of Introducing Japanese Popular Culture is a comprehensive textbook offering an up-to-date overview of a wide variety of media forms.

It uses particular case studies as a way into examining the broader themes in Japanese culture and provides a thorough analysis of the historical and contemporary trends that have shaped artistic production, as well as politics, society, and economics. As a result, more than being a time capsule of influential trends, this book teaches enduring lessons about how popular culture reflects the societies that produce and consume it.

With contributions from an international team of scholars, representing a range of disciplines from history and anthropology to art history and media studies, the book covers:

  • Characters
  • Television
  • Videogames
  • Fan media and technology
  • Music
  • Popular cinema
  • Anime
  • Manga
  • Spectacles and competitions
  • Sites of popular culture
  • Fashion
  • Contemporary art.

Written in an accessible style with ample description and analysis, this textbook is essential reading for students of Japanese culture and society, Asian media and popular culture, globalization, and Asian Studies in general. It is a go-to handbook for interested readers and a compendium for scholars.

chapter 1|10 pages

Introducing Japanese Popular Culture

Serious Approaches to Playful Trends

part I|24 pages

Characters

chapter 2|10 pages

Kumamon

Japan's Surprisingly Cheeky Mascot

chapter 3|12 pages

Hello Kitty Is Not a Cat?!?

Tracking Japanese Cute Culture at Home and Abroad 1

part II|34 pages

Television

chapter 4|11 pages

The Grotesque Hero

Depictions of Justice in Tokusatsu Superhero Television Programs

chapter 5|11 pages

Tokyo Love Story

Romance of the Working Woman in Japanese Television Dramas 1

part III|28 pages

Videogames

chapter 7|10 pages

Nuclear Discourse in Final Fantasy VII

Embodied Experience and Social Critique

chapter 8|7 pages

Policing Youth

Boy Detectives in Japanese Mystery Games

chapter 9|9 pages

The Cute Shall Inherit the Earth

Post-Apocalyptic Posthumanity in Tokyo Jungle

part IV|54 pages

Fan Media and Technology

chapter 11|11 pages

Thumb-Generation Literature

The Rise and Fall of Japanese Cellphone Novels 1

chapter 12|9 pages

Purikura

Expressive Energy in Female Self-Photography

chapter 13|9 pages

“Cosplay Everywhere”

Costume Diplomacy at the World Cosplay Summit

chapter 14|12 pages

Hatsune Miku

Virtual Idol, Media Platform, and Crowd-Sourced Celebrity 1

part V|56 pages

Music

chapter 15|11 pages

Electrifying the Japanese Teenager across Generations

The Role of the Electric Guitar in Japan's Popular Culture 1

chapter 16|10 pages

The “Pop Pacific”

Japanese American Sojourners and the Development of Japanese Popular Music

chapter 17|11 pages

AKB Business

Idols and Affective Economics in Contemporary Japan

chapter 18|11 pages

In Search of Japanoise

Globalizing Underground Music

chapter 19|11 pages

Korean Pop Music in Japan

Understanding the Complex Relationship between Japan and Korea in the Popular Culture Realm 1

part VI|34 pages

Popular Cinema

chapter 20|11 pages

The Prehistory of Soft Power

Godzilla, Cheese, and the American Consumption of Japan

chapter 21|11 pages

The Rise of Japanese Horror Films

Yotsuya Ghost Story (Yotsuya Kaidan), Demonic Men, and Victimized Women

chapter 22|10 pages

V-Cinema

How Home Video Revitalized Japanese Film and Mystified Film Historians

part VII|46 pages

Anime

chapter 23|12 pages

Apocalyptic Animation

In the Wake of Hiroshima, Nagasaki, Godzilla, and Baudrillard 1

chapter 24|11 pages

Toy Stories

Robots and Magical Girls in Anime Marketing

chapter 26|11 pages

Condensing the Media Mix

The Tatami Galaxy's Multiple Possible Worlds 1

part VIII|48 pages

Manga

chapter 27|11 pages

A Jew and a Nazi Walk into an Izakaya

Tezuka Osamu's Holocaust Manga

chapter 28|11 pages

Gekiga, or Japanese Alternative Comics

The Mediascape of Japanese Counterculture

chapter 29|12 pages

The Beautiful Men of the Inner Chamber

Gender-Bending, Boys' Love, and Other Shōjo Manga Tropes in Ōoku by Yoshinaga Fumi

chapter 30|12 pages

Cyborg Empiricism

The Ghost Is Not in the Shell

part IX|40 pages

Spectacles and Competitions

chapter 31|10 pages

Hanabi

The Cultural Significance of Fireworks in Japan

chapter 32|12 pages

Kamishibai

The Fantasy Space of the Urban Street Corner

chapter 33|9 pages

Making a Game of Their Own

Baseball in Japan

chapter 34|7 pages

Pop Go the Games

Japanese Popular Culture and Politics at the Olympics 1

part X|38 pages

Sites

chapter 35|12 pages

Shibuya

Reflective Identity in Transforming Urban Space 1

chapter 36|12 pages

Akihabara

Promoting and Policing Otaku in “Cool Japan”

chapter 37|12 pages

Japan Lost and Found

Modern Ruins as Debris of the Economic Miracle

part XI|26 pages

Fashion

chapter 38|11 pages

Cute Fashion

The Social Strategies and Aesthetics of Kawaii

chapter 39|13 pages

Made in Japan

A New Generation of Fashion Designers

part XII|36 pages

Contemporary Art

chapter 40|11 pages

Superflat Life

chapter 41|11 pages

Aida Makoto

Notes from an Apathetic Continent