ABSTRACT

International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision-making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures and across economic, legal, and religious institutions in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

This third edition has been thoroughly updated to reflect the latest developments in the field, and includes a host of new features, including:

  • Regular boxed features on responding to crises
  • Regular boxed features on diversity and inclusion
  • New chapter on international entrepreneurship

With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

part One|68 pages

Introduction to International Business

chapter Chapter 1|32 pages

Competing in the Global Marketplace

chapter Chapter 2|34 pages

Strategy and the MNC

part Two|94 pages

The Global Context of Multinational Competitive Strategy

chapter Chapter 3|26 pages

Global and Regional Economic Integration

An Evolving Competitive Landscape

chapter Chapter 4|35 pages

Global Trade and Foreign Direct Investment

chapter Chapter 5|31 pages

Foreign Exchange and Capital Markets

part Three|76 pages

The Institutional and Cultural Context of Multinational Competitive Strategy

part Four|210 pages

Multinational Operational and Functional Strategies

chapter Chapter 8|34 pages

Entry Strategies for MNCs

chapter Chapter 11|30 pages

Organizational Structures for MNCs

chapter Chapter 12|37 pages

International Human Resource Management

chapter Chapter 13|40 pages

E-commerce and the MNC

part Five|70 pages

Ethical Management in the International Context

chapter Chapter 14|38 pages

Managing Ethical and Social Responsibility in an MNC

chapter Chapter 15|30 pages

International Entrepreneurship