ABSTRACT
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.
New features and topics in this fourth edition include:
- New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts
- A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations
- Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation
- Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies
- A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role
- Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students
This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
TABLE OF CONTENTS
part 1|83 pages
Strategy and the tourism, hospitality and events contexts
chapter Chapter 1|31 pages
Strategy and strategic objectives for tourism, hospitality and event organizations
part 2|192 pages
Analyzing the internal environment
chapter Chapter 3|47 pages
Tourism, hospitality and event organizations – the operational context
chapter Chapter 4|40 pages
Tourism, hospitality and event organizations – the human resources context
chapter Chapter 6|58 pages
Tourism, hospitality and event organizations — the products and markets context
part 3|86 pages
Analyzing the external environment and SWOT
chapter Chapter 7|27 pages
The external environment for tourism, hospitality and event organizations — the macro context
chapter Chapter 8|44 pages
The external environment for tourism, hospitality and event organizations the competitive context
part 4|154 pages
Strategic options
chapter Chapter 12|57 pages
Strategic methods of development for tourism, hospitality and event organizations
chapter Chapter 13|35 pages
Strategic evaluation and selection for tourism, hospitality and event organizations
part 5|120 pages
Strategy in action
chapter Chapter 14|50 pages
Strategic implementation for tourism, hospitality and event organizations
chapter Chapter 15|46 pages
International and global strategies for tourism, hospitality and event organizations
chapter Chapter 17|11 pages
Strategic management for tourism, hospitality and event organizations – strategy in practice
part 6|84 pages
Case analysis for tourism, hospitality and events