ABSTRACT
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world. Charities in the United States and NGOs globally need to overcome two glaring and persistent weaknesses in the eyes of potential donors: trustworthiness and effectiveness. After examining possible causes for these deficits, fundraising and organizational development guru Ken Phillips guides readers through the process that leads to greater trust and respect by donors, better results for beneficiaries, significantly increased funding, and better and bigger programs. Alongside helpful worksheets, he presents seven steps to make sure ethics are meaningful, eight disciplines to ensure programs achieve good results, and a communications approach to demonstrate responsibility and accountability, all interwoven with inspiring case studies from his own international experience and other organizations’ stories.
Staff and volunteers at registered nonprofits around the world, as well as any individual or group raising funds more informally, will value this guide to empower organizations to win trust, raise more funds, and achieve greater program impact.
TABLE OF CONTENTS
part I|109 pages
Meaningful ethics for trust
chapter 1|12 pages
Funding in the charitable sector – Large but underperforming
chapter 2|20 pages
Possible causes for the underperformance of funding
chapter 3|14 pages
Decrease in public trust in NGOs and the importance of speaking up
chapter 9|5 pages
Worksheet for ethics and trust
part II|121 pages
Strategic evaluation for respect