ABSTRACT
Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
TABLE OF CONTENTS
part I|84 pages
Privacy issues and trust
chapter 2|17 pages
Millennials' trust and privacy in social commerce
chapter 4|14 pages
How do employers protect data and privacy?
chapter 6|14 pages
Is the social media usage of enterprises correlated to a lack of consumers' digital trust?
part II|86 pages
Social media and trust
chapter 10|12 pages
Trust or recklessness?
part III|102 pages
Trust-building in social media