ABSTRACT

There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies’ resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: "Is there a way to perform business activities more humanely?"

The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organisation they work for or own.

The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision, passion, business mindset, organisational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders – which has become so important in the current business environment.

part I|78 pages

Mission, Passion, and Prosperity Mindset

chapter Chapter 1|17 pages

Importance of a Meaningful Mission

chapter Chapter 2|8 pages

Relentless Passion

chapter Chapter 3|28 pages

Prosperity Mindset

chapter Chapter 4|24 pages

Additional Aspects of a Prosperity Mindset

part II|124 pages

General Aspects of Love and Business

chapter Chapter 5|15 pages

Love and Business Activities

chapter Chapter 6|40 pages

Stakeholders and Love

chapter Chapter 7|33 pages

Loving Ways to Relate to Stakeholders

chapter Chapter 8|25 pages

Natural Conversations with Stakeholders

chapter Chapter 9|10 pages

The Use of Positive Language with Stakeholders

part III|96 pages

Love and Specific Stakeholders

chapter Chapter 10|28 pages

Adopting a Loving Attitude towards Employees

chapter Chapter 11|20 pages

Additional Aspects of a Loving Attitude to Employees

chapter Chapter 12|29 pages

Adopting a Loving Attitude towards Customers

chapter Chapter 13|18 pages

Adopting a Loving Attitude towards Other Stakeholders

part IV|52 pages

Main Aspects of Love and Creativity

chapter Chapter 14|25 pages

Love and Creativity

chapter Chapter 15|26 pages

Additional Aspects of Love and Creativity