ABSTRACT
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.
The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation.
This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
TABLE OF CONTENTS
part I|58 pages
Innovations in Technologies
chapter 14Chapter 2|10 pages
Digitization in Services of the Emerging Chilean Sport Industry
chapter Chapter 3|17 pages
Managing Employee's Health While They Are Teleworking
chapter Chapter 4|16 pages
Innovation and Sport Policy in Brazilian Sports
chapter Chapter 5|13 pages
Crisis Management during COVID-19
part II|94 pages
Innovations in Fitness Industry
chapter 72Chapter 6|13 pages
Innovation in Training Service for the Sport Management Sector in Ecuador
chapter Chapter 7|20 pages
Healthy Universities
chapter Chapter 9|15 pages
Impact of Products and Services Innovations on Consumer Behavior
part III|130 pages
Innovations in Sports Events