ABSTRACT

This interdisciplinary collection focuses on recent adaptations, both experimental and popular, that put hybridity, transtextuality, and transmediality at play. It reframes adaptation in terms of the transmedia concept of "world-building," which accurately captures the complexity and multidirectionality of contemporary scattered and ubiquitous practices of adaptation.

The editors argue that the process of moving stories or their elements across different media platforms and repurposing them for new uses results in the production of hybrid transtextualities. The book demonstrates how hybrid textualities augment narrative and literary forms as goals of their world-building, finding unexpected sites of cross-pollination, expansion, and appropriation in spoken-word and dance performance, (auto)biographical comics, advertising, Chinese Kun opera, and popular song lyrics. This yoking of hybridity and transmediality yields not only diversified and often commercialized aesthetic forms but also enables the emergence a unique cultural space in-between, a mezzaterra capable of addressing current political issues and mobilizing broader audiences

part I|64 pages

Aesthetics and/as Politics in Hybrid Transtextual Adaptation

chapter 1|21 pages

Macbeth, Macbeth

Beyond Adaptation, towards Creative Critical Writing

chapter 2|25 pages

Joycean Biographics as Hybrid Transmedia Adaptations

World-Building through Biographical Comics

chapter 3|16 pages

Lost at Sea

Caroline Bergvall's Mapping of Early Medieval and Contemporary Maritime Migration

part II|55 pages

Repurposing “Classics”

chapter 4|15 pages

Appropriating Biography

The Hybrid “Face” of Shakespeare in Branagh's All Is True

chapter 5|16 pages

Advertising as Adaptation

The Case of Romeo and Juliet

part III|74 pages

East–West Adaptation Flows

chapter 7|17 pages

“Cobra Kai never dies”

Rebooting The Karate Kid Franchise for a 21st-Century YouTube and Netflix Audience

chapter 8|18 pages

Hybrid Transtextualities

Triangulating Tang Xianzu's Peony Pavilion, Traditional Chinese Kunqu Theatre, and Stan Lai's Nightwalk in the Chinese Garden 1

chapter 10|18 pages

Transmedial Melodies

Music in Salman Rushdie's Novel The Ground Beneath Her Feet