ABSTRACT

Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.

part I|32 pages

The Techniques of Color Television

part II|67 pages

Producing for Color Television

chapter 4|13 pages

Color Production

chapter 5|16 pages

Colour in the Studio

chapter 8|11 pages

Color in Television News

part III|18 pages

The Color Television Audience

chapter 9|16 pages

The Impact of Color

A profile of color TV set owners: Television's “Glass" Audience

part IV|58 pages

Doing Business in Color

chapter 10|7 pages

Selling Color Television

chapter 11|13 pages

Color Promotion

chapter 12|13 pages

Advertising in Color

chapter 13|15 pages

The Local Station and Color

chapter 14|8 pages

Color it Local

A Sampling of Local Station Color Activity

part V|58 pages

The Sum of the Parts

chapter 15|10 pages

It's in Color—so what?

chapter 16|46 pages

Colour Television Systems