ABSTRACT

To fill in the gap in theoretical and empirical aspects in the existing international management literature, the book covers a broad variety of issues relating to the challenges facing companies after the recent worldwide crises of financial, sanitary, and geopolitical nature. The book offers an overview of these challenges along three axes: the challenges related to the processes of adapting to the international environment, the challenges affecting the actors of internationalization, and finally the challenges related to the specifics of the international context.

The book aims to offer a comprehensive analysis of the theoretical and practical attributes related to the adaptation processes in international business, the cultural evolutions of actors, and the changes in the international environment. It also seeks to help managers and scholars alike to better understand the new challenges in diverse aspects pertaining to international management.

To cover these issues, the book addresses topics, which up till now have not been investigated in depth or have not been researched at all. It includes both theoretical and managerial viewpoints and various international examples.

chapter |7 pages

Introduction

The new challenges of the internationalization of organizations

part 1|73 pages

Challenges for adapting processes internationally

chapter 1|23 pages

Product/territory pairing to promote local products on international markets

The example of the Appellation d'Origine Contrôlée of Champagne

chapter 2|21 pages

Learning and absorption of export-related knowledge

The case of Swiss SMEs active in the manufacturing sector

chapter 3|27 pages

An explanatory study of the internationalization process

The case of French business schools

part 2|72 pages

Cultural challenges for the actors involved in internationalization

part 3|71 pages

Challenges related to the international context

chapter 7|20 pages

International management in Africa

Issues and challenges for academic research and managerial practice

chapter 9|33 pages

International comparison of Islamic and conventional indices in equity markets

Analysis of weak form of efficiency and volatility

part 4|18 pages

Epilogue

chapter 10|16 pages

Deglobalization