ABSTRACT
Value aggregation to goods and services is unbelievably important to the balance of trade of modern nations, yet it receives minute attention by economists and policy-makers alike. In Competitiveness in the Real Economy, Rui Vinhas da Silva shows that the nature and dynamics of contemporary global competition requires a sharper focus on value aggregation. He provides a rounded, integrative and multi-disciplinary perspective linking national competitiveness, economics and management. The emphasis is on a transversal philosophy of value aggregation as a key driver of national competitiveness across sectors in the real economy and from production to the consumption of goods and services. The links between exports, inflows of foreign direct investment (FDI) and country competitiveness are examined along with the role of exports and the attraction of FDI inflows in building national GDP. The author emphasises that culture, the notion of being cosmopolitan and understanding aspirational and discriminatory consumers with high disposable income are key drivers of success in the global economy. Acknowledging that the complexity of problems comes from diversity of global actors, the author highlights the limitations of current economics in responding to contemporary challenges. His concern about the management sciences and management learning is that solutions do not lie in the formulation and prescription of universal laws, but are contextually-laden and derive from an informed intuition that is partly taught and partly experiential. The book addresses the implications of all this for how the management skills needed for competitive advantage might best be developed.
