ABSTRACT
The framing perspective that is presented and discussed in this chapter is the most recent attempt to break new theoretical ground. The major question is when the arguments that social movements articulate are accepted by unmobilized individuals (or other third parties). The empirical hypothesis is that acceptance of these arguments makes collective action more likely. Formulated in terms of the framing perspective, the issue is when social movements succeed in aligning their frames to the frames of non-mobilized individuals or groups. It is claimed that such “frame alignment” increases the likelihood of social movement participation.
