ABSTRACT
In the first chapter the individual’s perception of images was shown to be a complex, cultural and social process. Analyses of the visual dimensions of social life to attain a ‘thick description’ are characteristic of a qualitative approach which is recognised to be the best approach when a complex and in-depth detailed understanding of an issue is required. Furthermore, Cresswell suggests that the qualitative mode of research is one through which:
we want to empower individuals to share their stories, hear their voices, and minimise the power relationships that often exist between a researcher and the participants in a study. To further de-emphasise a power relationship, we may collaborate directly with participants by having them review our questions, or by having them collaborate with us during the data analysis and interpretation phases of research.
