ABSTRACT
In 2002 the website for the Love Piece Club (LPC) bore the credo ‘We Believe in Feminism and Erotica’.1 The words appeared above a brightly coloured front page that listed the site contents, from shopping to articles. On the right-hand side of this lay a banner with a small, cute sketch of a long-haired woman, naked with legs apart and eyes closed, captioned with the fl ashing advice ‘MASTURBATE!’ The simple but radical message, enjoining a proud auto-sexuality, is a central tenet of the website and of the Love Piece Club’s work, and between the lines of text and photos of sex goods for sale, this small cartoon stood out. The cartoon is absent from the now more sophisticated website, but the image and its impact remain for me an exemplar of the LPC and its work.
