ABSTRACT
The previous chapter described the innovation journey of both the Mitka and Mango actors, highlighting their motivations and objectives and illustrating the design and development decisions that were made. This chapter will take a step further and analyze these cases. Sections 7.1 and 7.2 illustrate the analysis of the Mitka and the Mango cases respectively, while section 7.3 presents a cross-case analysis. The goal of within-case analyses differs from the goal of cross-case analysis. For the Mitka case, the objective of the analysis is to understand how and under what circumstances environmental ambition and project innovativeness influenced decision making and subsequently affected the product concept. The Mango case analysis is instrumental to the analysis of the first case, which is characterized by a low level of environmental ambition. The purpose is to verify whether the Mango case can be distinguished from the Mitka case in the way the innovation process was undertaken. Therefore a comparative case study analysis will reveal similarities and differences in the innovation processes.
