ABSTRACT
This chapter describes the research methods used in this study. Section 5.2 introduces the data-reporting variables adopted in this study. Section 5.3 outlines the research methods employed, namely content analysis and case study interviews. Section 5.4 investigates the effect the variables size and industry have on the sample. Section 5.5 describes the method of data capture, namely using reporting units, scales and coding. Section 5.6 explains the threats to reliability and validity in the content analysis. Section 5.7 discusses the ways these threats are overcome in this research. Section 5.8 discusses the reasons for using case study interviews in this book. Section 5.9 introduces the framework used in the interviews. Section 5.10 explains the threats to the validity and reliability of the interview data and how this research overcomes these threats. Section 5.11 explains and justifies the choice of sample size. Section 5.12 provides a summary of this chapter.
