ABSTRACT
Cultural outcomes of ‘being visited’ is one of the key topics in the tourism studies literature, with a number of works focusing on touristic consumption and cultural commodification (Greenwood 1989; Burns and Holden 1995; Selwyn 1996; Ritzer 1998) and very few leaving the topic uncommented. One issue of debate is the importance of tourism as an agent of change. Nuñez (1989: 267) claims that
in order to survive and perpetuate their cultural identity and integrity, emerging new nations or quite traditional cultures caught up in a competitive world economy encourage and invite the most successful agents of change (short of political or military agents) active in the contemporary world.
