ABSTRACT
New textual forms and discursive and communicative practices require the constant adaptation of research methodologies and theoretical models to support research efforts. To serve as a basic introduction to web localization research, this chapter reviews the main paradigms, models and methods used in TS, as well as the basics of planning research projects (Williams and Chesterman 2002; Orozco 2004). It aims to provide a foundation for planning research efforts in this area, helping to locate potential projects within the wider framework of TS as an interdiscipline. It reviews how methodologies have been adapted to the specifics of web localization, as well as the main challenges that researchers exploring this phenomenon will face. Current trends and studies are included throughout the chapter as examples, and new directions are offered in this almost unexplored field.
