ABSTRACT
Ethical inquiry is crucial for all media workers – and managers. It encourages journalists to examine their basic moral and political principles; their responsibilities and rights; their relationship to their employer and audience; their ultimate goals. Self-criticism and the reflective, questioning approach are always required. And journalists need to be eloquent about ethics and politics, confident in articulating and handling the issues – and imaginative in their promotion of standards, both individually and collectively.1 But many factors in Britain are making ethical/political challenges particularly difficult today.
