ABSTRACT
Questionnaires are the most common method of collecting survey data. This chapter outlines how to:
Q construct individual survey questions that work
Q get the wording of questions right Q use a variety of question formats Q test whether your questions satisfy the princi-
ples of good question design Q structure and design questionnaires from indi-
vidual questions Q modify questionnaires depending on the way
in which they are to be administered Q pilot test a questionnaire to see if it works.
