ABSTRACT

Face-to-face interviews Using this method, trained interviewers administer the questionnaire personally to a respondent. The interviewer records and codes answers as the interview proceeds. With trained interviewers relatively complex questionnaires with branching patterns (see Chapter 7 on contingency questions) and special modules can be administered. Since the interviewer is on the spot they can answer respondent questions, clarify misunderstandings and probe answers to open-ended questions.