ABSTRACT

Polls appear to be an almost natural part of our daily lives; they present public sentiments on almost everything, regardless of topic. The media report on them regularly; at least once a month changes in party preferences are published. But why is polling taken as a source in this volume? Polls, after all, consist of figures, so how can they be read like a text? In this contribution I will try to show that polls are more than statistics and that they can be analysed in varying perspectives and from different points of view, just like any other text.