ABSTRACT
In this broadly based chapter the economics, marketing and management of ecotourism are discussed using a variety of examples from the literature. The section on economics examines the current predisposition of researchers to predict the global economic impact of ecotourism, in addition to a discussion of leakages and the multiplier effect, revenues in parks and the economic value of land. The section on marketing evaluates the potential of marketing in the ecotourism field, but also addresses the need for such studies to be accurate in their projections of the market, now and in the future. The final section on new technologies illustrates how such knowledge has allowed operators in remote locations to capture part of the market.
