ABSTRACT

Making it happen Later on we will look at ways of presenting your ideas, giving them structure, getting more into memory, dealing with your time, and more. But the starting point is having the ideas themselves. Creativity is about coming up with ideas and solving problems. We’ve seen that techniques have been developed over the past 50 years to help anyone who needs an idea – whether it’s for an essay topic, designing a new product for a technology project, solving a problem at school or coming up with the great new internet business that will make you a multimillionaire. This chapter will give you an introduction to these techniques, so you can boost production in your own mental idea factory.