ABSTRACT
Culture, as the other contributions to this volume make clear, has become an increasingly important element in regeneration strategies, and so too has the development of business clusters that benefit from being located in urban areas to create competitive advantage (Landry, 2000; Porter 1995) and also act as attractions which draw in the tourist market. The material presented in this chapter specifically focuses on the relationship and interplay between aspects embodied in one regeneration project: the University of Plymouth’s attempts to take the lead in a flagship capital project in the city of Plymouth. This involves the creation of a ‘cultural zone’ which aims to develop and integrate the creative industries with higher education, to develop entrepreneurial skills, and as a consequence create a vibrant cultural milieu that will also act as tourist destination.
