ABSTRACT
The first part of the paper explores these theoretical dimensions and demonstrates the limitations of such theory when set in a context of adventure tourism. In particular, the similarities, but also the differences, between a mountain guide and a tourist guide will be discussed using Edensor’s (1998) work as a starting point. This develops the focus to guiding in mountains, the subject of the data collection evidenced in the middle section of the paper. Thereafter, the discussion returns to a more theoretical dimension as the conclusion suggests a framework for illuminating how mountain based adventure holidays in general, and perceptions of identity in particular might fit into a broader context of leisure.
