ABSTRACT
In this chapter, I discuss the case of a technology knowledge-based company, Hydro-Carbon Solutions UK, its relation with the parent company Oil Co. and its trajectory through the commercialization discourse; in specific I examine how the latter has impacted on their understanding of innovation, and the subsequent related actions they undertook to support the need for new knowledge, like the commercial discourse prescribes. The research studied the discourses in two Business Groups of Oil Products, which I call Technology Group A and B, and fell under the new Hydro-Carbon Solutions umbrella. Technology Group A concentrated on the development of new fuels, whereas Technology Group B operated in the area of lubrication.
