ABSTRACT
It is currently fashionable, in certain social circles at least, to discuss people’s travel behaviour as a matter of lifestyle choice, in much the same way as whether they buy organic food. Of course individuals can make quite radical changes to enhance their own well-being and/or to support some altruistic principle. (We will be exploring later – in Chapter 16 – the scope which exists for such changes in behaviour.) But there is a danger of extrapolating from this and imagining that transport policy in the round can be presented as primarily a matter of personal choice.
