ABSTRACT
Industrial capitalism and that of services, colonial systems, modernity, and the information revolution have been managed by the West, and this has implied the generalization of Western culture—not so much as an ethnic culture but as a ‘metaculture’. However, the objectives of conversion and domination of this metaculture have also necessarily opened its information circuits to wider access, making it in turn vulnerable to exploitation by the ‘Other’ for its own, different ends, transforming the metaculture from within and without. Western metaculture has paradoxically become a medium for the affirmation and globalization of differences beyond their local referents (Fisher and Mosquera 2004: 5).
