ABSTRACT
In the 1990s a Swiss insurance company87 launched a niche product: marriage insurance. Children younger than 10 could be insured (by their parents) against the risk of earlymarriage. The company offered amaximum coverage of CHF 100,000 for a marriage taking place before the age of 25, with some benefit reduction for marriage before the age of 19. Pricing was based on expectations derived from Swiss marriage statistics. In Switzerland the probability of being married by the age 25 is 17 per cent for men and 29 per cent for women, respectively. Of course, the price included a safety and a profit margin.
