ABSTRACT
Chapters 3 to 7 contain detailed descriptions and analyses of identity constructs of five enterprises. Although each chapter has been written around one core enterprise, the stories also feature a host of other organizations and many more individual actors. As identity is constructed in interaction, any study of identity needs to start with observing a sufficient number of interactions. Furthermore, as identity is a construct, a product of sensemaking, it is linked to a certain social-cognitive context in which the sense-making takes place. Individual actors or a group of actors, as the enterprises that are the theme of this study, will construct different identities in the different social-cognitive contexts (cognitive spaces) in which they are included. Different contexts are linked through the multiple inclusions of actors, which means that an identity construction process in one context can be influenced by similar processes in other contexts in which one of the actors participating in the process is included. An example will help.
