ABSTRACT
One of the unique human capabilities, something that sets us apart from all other animals on earth, is being able to look into the future and prepare ourselves for what may happen. Inherent in us is this capability to make forecasts and it has given us huge advantages throughout the development of mankind. Now that we live in a technology-rich age, we can try to use this capacity for thinking ahead to help us mold the technology into forms that will be of most use to us in the near future. The aim of this chapter is to
the market potential of new products. The focus will be on predicting the market acceptance of high-tech products during the early stages of development.
