ABSTRACT
The start of the new century has brought new challenges for firms, industries and countries. Throughout its long history, competitiveness is highlighted once more as a crucial concern for enterprises to survive. The structure and the environment of an industry directly influence the nature of competition between firms and accordingly the competitive strategies available to them. Competitiveness, which is usually handled at three different levels, country, industry and firm level in literature, is a multi dimensional notion and originates from the Latin word ‘competer’ which means involvement in business rivalry for business markets. In literature there are various definitions for the characteristics of the construction industry. In construction industry, the ways of serving a foreign market is defined to be less straightforward because of the unique production process and subsequent industrial structure of the industry. There are various competitiveness related frameworks exist in literature.
