ABSTRACT
T he Concise Oxford Dictionary definition of profession is ‘a vocation or calling,especially one that involves some branch of advanced learning or science’. Somepractitioners, who see themselves as creative rather than scientific, have resisted the general feeling that public relations is maturing into a profession. The growth of degrees at both undergraduate and masters level and the development of vocational qualifications have been greeted with suspicion rather than as evidence of professionalism (see Chapter 19).
