ABSTRACT
This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
TABLE OF CONTENTS
chapter 2|24 pages
‘Importing’ American ideas to West Germany, 1940s to 1970s
From associations to private consultancies
chapter 4|18 pages
Driving the West German consumer society
The introduction of US style production and marketing at Volkswagen, 1945–70
chapter 6|22 pages
The Americanization of the German electrical industry after 1945
Siemens as a case study
chapter 8|14 pages
America and the resurgence of the German chemical and rubber industry after the Second World War
Hüls, Glanzstoff and Continental
chapter 9|18 pages
The Americanization of technologies and management in Japan and its multiple effects
The case of Toray
chapter 10|28 pages
Reluctant Americanization?
The reaction of Henkel to the influences and competition from the United States
chapter 11|25 pages
Emerging postwar-type managers and their learning of American technology and management
The consumer chemicals industry and the case of Kao
chapter 12|22 pages
‘Revolution in trade’: the Americanization of distribution in Germany during the boom years, 1949–75
The Americanization of distribution in Germany during the boom-years, 1949–1975
chapter 13|15 pages
American influences and Japanese innovation in the distribution industry
Changes of supermarket system from the 1950s until the 1970s
