ABSTRACT
The increase in demand for tourism, explained in Chapter 1, has subsequently led to it having a global economic significance, as is exemplified in the following sentence from the World Travel and Tourism Council (2002: 3):
According to WTTC research, Travel and Tourism generates economic activity worldwide representing over ten per cent of total global GDP. The industry accounts for over 200 million jobs (direct and indirect). With 4.5 per cent growth forecast per annum for the next ten years, Travel and Tourism is not only one of the world’s largest, but one of its fastest growing industries.
