ABSTRACT

Internet gambling is a young market which rapidly expanded during the first decade of the twenty-first century (Gainsbury 2011; Williams, Wood and Parke 2012). Since the first online casinos were launched in 1995, rapid expansion of the internet gambling industry has taken place. In principle, internet gambling services, such as casino games or betting, can be accessed from locations all over the world, provided a customer has internet access and the facility to deposit money with the gambling operator. The revolutionary technological and commercial development of the internet enabled operators to create new gambling platforms, virtual spaces in which customers can easily gamble online behind screens via a mouse click.