ABSTRACT
While the ubiquity of baseball caps or holidays as evidence of global culture is anecdotally appealing, it was briefly suggested earlier that it is also a highly simplistic view of the world. It is a seriously deficient account in two important respects. First, it discourages acknowledgement of the power and inequality reflected through cultural globalisation (Hall, 1992b). Not only is globalisation extremely unevenly developed, affecting (or not as the case may be) different social groups in very different ways, it also represents an increasing interdependency between First and Third Worlds which is highly unequal: ‘the West and the Rest’, as Hall terms it (1992b). Crucially, in the context of tourism, the Third World consists ostensibly of tourist-receiving and not tourist-sending countries.
