ABSTRACT
With this burgeoning list of new terms has emerged a new range of travel agents and tour operators which offer their clients individually centred, flexible, personalised holidays. Phrases used to appeal to the tourist’s desire for something different and exclusive include: ‘designer’ tourism from Cara Spencer Safaris; ‘bespoke’ itineraries from Journey Latin America. The markets associated with this are referred to as ‘individuated’ or ‘specialised’, as distinct from ‘mass’.
