ABSTRACT
Economic sustainability, we would argue, is not a condition which competes with other aspects of sustainability. Rather, it can be seen as equally important a condition in its own right. On the other hand, it is not the only condition of sustainability, as might appear to be the case from the thoughts of numerous active agents of the industry. The condition of this as an element of sustainability in no way reduces the significance or level of acceptance or tolerance of the other conditions. Nor does it cloud the importance of the contextual issue of power over tourist activities. With this in mind, the question of who gains financially and who loses financially often sets the power and control issue in sharper and more immediate focus than all other facets of sustainability.
