ABSTRACT
Indeed, the very idea of protected areas begs the questions of who is protecting the area for whom and from whom. Many such areas have been so designated as a result of the tide of environmental consciousness that has been promoted, especially by environmentalists and conservationists since the 1970s (see Figure 6.3). In 1994, for instance, WWF International began a fund-raising and recruitment campaign with the patronising slogan: ‘He’s destroying his own rainforest. To stop him, do you send in the army or an anthropologist?’ The advertisement that followed was, as Survival International observed, ‘glibly “pro-nature” and implicitly anti-people’ (Survival International, 1996: 1). This example is detailed further in Box 6.1.
