ABSTRACT
In December 2000 the management guru Tom Peters visited Norway for the first time, to conduct a seminar about his latest book (Peters, 2000). The seminar was presented in the business press with the rhetoric of rock concerts: ‘Tom Peters performs live in Norway for the first time’, ‘release of his latest book’. The only difference from a rock concert would be the price. Not even old Rolling Stones fans would be willing to pay £1,000 for a concert ticket.
