Normativity and evaluative knowledge CYRIL TA RQU INIO, TA MARA LEON OVA , PHILIPPE RO B E RT,

Personology research has long been influenced by a prevailing positivist conception postulating the unity of knowledge, and in particular, of the knowledge transmitted by personality traits (Srull and Wyer, 1989). This view implies that a trait correctly attributed to a target person provides a true characterization of that person, say, in a description aimed at predicting the target’s behavior (e.g., as a job applicant).