ABSTRACT
Tourism can raise the profile of a destination, attracting the interest of investors and visitors alike. It is not simply the case that many countries turn to tourism out of desperation, but because it affords their population a better standard of living. There are a number of benefits that may be derived from tourism provided that it is managed properly. These have, of course, been well documented in tourism literature and might include the creation of employment, the receipt of foreign exchange, the expansion of other economic sectors, and infrastructural developments. In environmental and socio-cultural terms, tourism development can provide a stimulus and funding for conservation, and the preservation of cultural heritage and traditions. Some of the more intangible benefits may include the renewal of cultural pride, the revitalisation of customs and traditions, and opportunities for cross-cultural exchange and integration. Again, these are more difficult to measure, but can be perceptible within local communities.
