ABSTRACT
Advertising ripples through the culture, widely circulating information about the social world, largely through photographic representation – a key concern for reflections on visual issues in contemporary society. Furthermore, advertising has become a complex part of visual culture, blending seamlessly into the visual landscape, invoking a range of issues formerly reserved for the political sphere, and implicating itself in almost all information transfer. The debate of the last decade over whether advertising should be allowed on the Internet seems quaint, as the Internet has emerged as the marketing tool of the twenty-first century, seemingly. Ads themselves are displayed in galleries and museums, blurring distinctions between fine and applied art. Recently, advertisements have become collectibles, and one particular campaign stands above the rest in this regard – Absolut Vodka.
