ABSTRACT
WE L C O M E T O T H E M E M O R Y things, the memory industry ranges from the museum trade to the legal battles over repressed memory and on to the market for academic books and articles that invoke memory as key word. Our scholarly fascination with things memorable is quite new. As Jeffrey K. Olick and Joyce Robbins have noted, “collective memory” emerged as an object of scholarly inquiry only in the early twentieth century, contemporaneous with the socalled crisis of historicism. Hugo von Hofmannsthal used the phrase “collective memory” in 1902, and in 1925 Maurice Halbwachs’s The Social Frameworks of Memory argued, against Henri Bergson and Sigmund Freud, that memory is a specifically social phenomenon. But outside of experimental psychology and clinical psychoanalysis, few academics paid much attention to memory until the great swell of popular interest in autobiographical literature, family genealogy, and museums that marked the seventies.
