ABSTRACT
Today, even though societies are moving into an increasingly interactive global environment, there is still considerable confusion over the concept of international public relations. A few years ago, an American public relations executive argued that “there simply is no such thing as ‘international public relations’ ” (Angell 1990: 8). Another countered, “international public relations is one of the most rapidly growing areas of the [public relations] profession, and one of the least understood” (Pavlik 1987: 64).
