ABSTRACT
Through the 1990s home shopping became a strategic option for many previously store-based retailers in a diverse range of product sectors. Consumer trends (see chapter 4) towards the cash-rich, time-poor consumer seemed to favour an increase in home shopping, and many of the storebased retail giants entered this market, for example Tesco and Marks & Spencer, initially with specialised range catalogues such as school wear, home furnishings and gifts. However, as the century drew to a close, the internet as a non-store retail format began to take over the interest of the
retail industry as the probable home shopping format of the future, using either PC, digital TV or mobile phone access.
