ABSTRACT
For many retailers an international strategy has been central to their success; for companies like Woolworth’s and Safeway, and more recently Ikea, Ahold, Tesco and Wal-Mart amongst many others, international operations have been a logical way to grow. Other retailers such as Next and Marks & Spencer have taken a more cautious approach and have met with varied success. The various entry and growth strategies have been well documented in other texts and sources (for example, Alexander 1997; McGoldrick and Davies 1995), and so the discussion of internationalisation in this text is tailored to those specific retail operations that are concerned with product management.
